Digital Ad for Promoting Parts.Cat.com
Design concept developed for Caterpillar’s Parts.Cat.com marketing and product sales campaign.
This digital design promotes both Parts.Cat.com and the Ground Engagement Tools (G.E.T.) products available through the Caterpillar online ordering system. It includes a clickable link that allows users to sign up or register to redeem a discount. The design employs an animated GIF format to effectively attract the attention of viewers.
Company
Puckett Machinery Company
Marketing Manager
Adrianne Dunn
Design
Katie White/John Chesney
Design Tools
Adobe Illustrator, Adobe Photoshop
